| |
During 2000,
the Bank obtained very favorable results in the middle market, exceeding
the profitability goals proposed for the period and significantly improving
efficiency indicators and product and services sales volumes, with growth
rates that in some cases largely exceeded the plans established.
These results were made possible by an appropriate business strategy based
on differentiated catering to customers according to their profitability
potential and a wide product and service offer tailored to each segment’s
different needs– including leasing, factoring, and insurance –enabling
integral service to middle market customers, providing them ready access
to the whole range of products offered by Banco de Chile and subsidiaries.
Once again
this year, sales and services through electronic channels such as Banconexión
and Bank Payments (compensations, employee benefits, and suppliers) underwent
strong increase with respect to the previous year, benefiting customers
through improved quality of service and contributing to the target of
migrating to lower mean cost transactions.
Other services
showing important growth indexes were installment loans, deposits, and
credit cards, with considerable growth in electronic channel utilization
rate being recorded as well. Finally, an interesting indicator –product
cross-selling rate–grew at an average 5.3 products by customer, demonstrating
fulfillment of the strategic objective concerning higher customer fidelity.
During September,
the Bank launched the Middle Market Portal on the Internet. This latest
version, called Banconexión-Internet, exceeded all predicted expectations,
with a 20% increase in only three months in terms of customers connected
to the Bank through the Internet.
|